Winery/Brewery Participation 2016

wine glassesThank you for your interest in participating in the festival Wine and Microbrewed Beer Tasting! We will accept companies into the Tasting up until a week before the festival!

Below is the information on how the tasting works, and a link to a Participation Form is below in doc format. Just download, fill it out, save and email back.

Tasting Tent hours:
Saturday 11-5       Sunday 11-4

TASTING LOCALE AND SET UP: The Tasting is held in a large tent near the festival entrance. Each company gets half of an 8′ table which is covered in linen cloth. There is a sign at each location with your name and logo. You are welcome to bring any sort of promotional materials you choose. Most companies are located along a tent wall so it may be possible to hang a banner behind you.

PARTICIPATION; Participation is simple. The tasting is divided up into 2 shifts per day: 11-2 and 2-5 (4 on Sunday). You choose any or all of the shifts to come out and pour. Or, if you would like to simply donate you can have one of our excellent volunteer staff pour for you. We can even pick up your wines/beers if your location is in the county.tasting 2015

We provide tables and chairs, openers, ice, buckets, water, signage: everything you need. There is no fee. Your wines or beers are all you bring. And by being one of our wineries or breweries you are listed on the festival postcard (40,000 distributed and direct mailed), the website, as well as in our festival program. We also are big Facebookers and publicize our participating wineries and breweries there as well.

WHO COMES TO THE TASTING? The festival attracts 8 – 10,000 people annually, and about half come to the tasting. They are an intelligent, food, art and drink-loving crowd. The site, less than a mile from Highway One and the Sonoma Coast, is famous for being the location for the film “The Birds”, so this event attracts an abundance of tourists as well as locals out for a weekend of fun.

WHO IS THE BENEFICIARY? A portion of festival proceeds benefits Stewards of the Coast & Redwoods, the non-profit working with the California State Parks in the Russian River region, and the Bodega Volunteer Fire Department, so your donation and participation goes to two great organizations!

WINE & MICROBREWED BEER STORE2014 18 speakeasy web
The store is in its fourth year and we are building steadily. Customers love it, and it is a way for you to make some money while you are out at the festival, so it is a win all around! About half our companies participated in 2015 and every single one had sales: some did really well! This is how it works…

6 weeks prior to the festival we will ask you for the information on the products you wish to sell: your wholesale price, varietals, etc. YOUR WINES/BEERS WILL ONLY BE SOLD DURING THE TIME YOUR PRODUCTS ARE POURED AT THE TASTING.

Bring (or have us pick up a few days before) your wines and beers for sale and we will display and price them for the public in our Wine & Microbrew Store.

We keep track of all sales and you can take back with you any product which has not sold. We will send you a check for the wholesale of all wines/beers sold within two weeks of the festival.

If you wish to sell wine or beer make sure to check the box on the Participation Form.

Click below to submit a PARTICIPATION FORM.



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