Winery/Brewery/Cider Tasting Participation 2023

Thank you for your interest in participating in the festival Wine, Microbrewed Beer and Cider Tasting! Below is the information on how the tasting works, and a link to a Participation Form is at the bottom of the page.

TASTING LOCALE AND SET UP: The Tasting is held in a large tent near the festival entrance. Each company gets half of an 8′ table which is covered in linen cloth. There is a sign at each location with your name and logo. You’re welcome to bring any sort of promotional materials you choose. Most companies are located along a tent wall so it may be possible to hang a banner behind you.

TASTING TENT HOURS: Saturday 11-5       Sunday 11-4

PARTICIPATION: Participation is simple. The tasting is divided up into 2 shifts per day: 11-2 and 2-5 (4 on Sunday). You choose any or all of the shifts to come out and pour. Or, if you would like to simply donate you can have one of our excellent volunteer staff pour for you. We can even pick up your product if your location is in the county.tasting 2015

We provide tables and chairs, openers, ice, buckets, water, signage: everything you need. There is no fee. Your wines, ciders or beers are all you bring: they are your donation to the event. If you’re a brewery distributed by Morris or Eagle, they’ll deliver your product to the site and, in some cases, provide pour staff. We will pick up from Columbia Distributing.

By being one of our participating companies you’re listed on the festival website with a link to your site, as well as in our festival program. You’re included in our social media campaign and our E-blasts. Here’s a link to who’s signed up so far:

PRODUCT SALES: We have a separate area of the Tasting Tent which is designated for product sales. Many donate only, but this is an easy way to make money at the event. If your company is interested in sales we handle it for you and take 30%. We have a designated area for sales. You give us the information on the products you wish to sell a few weeks beforehand, deliver the cases to us the morning of, pick up the remainder when you’ve finished your shift/day/weekend, and invoice us for the amount sold less 30%. YOU MUST BE PRESENT AT THE TASTING TO SELL PRODUCT. In 2022 Product Sales were over $15,000 We’re looking forward to even more sales this year!

WHO COMES TO THE TASTING? The festival attracts 9 – 10,000 people annually, and approximately 3500 come to the tasting. Because of the overall excellence of the event we draw a quality crowd. The site, less than a mile from Highway One and the Sonoma Coast, is famous for being the location for the film “The Birds”, so we see an abundance of tourists as well as locals out for a weekend of fun.

WHO’S THE BENEFICIARY? We love giving a portion of festival proceeds to the Stewards of the Coast & Redwoods, the non-profit working with the California State Parks in the Russian River region, as well as the Bodega Volunteer Fire Department. Your donation and participation goes to two great organizations!

Below is the Participation Form. Please fill it in and submit to participate this year! Cheers!


Comments are closed.